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Chinese auto firms keen to work with local players in view of revised NAP

(吉隆坡10日讯)多家中国汽车生产商因预料将出炉的国家汽车政策(NAP)会更开放,因而向本地业者释出合作意向,抢先在大马布局。

打造节能车中心

消息指出,多家中国车商先后到马探索商机,同时已向政府部门了解详情。

根据《星报》引述熟悉该事项的消息人士透露,因为政府有意把我国打造成节能车(EEV)的中心,因此,会优先考虑拥有该类型汽车生产技术的汽车业者。

“有不少来自中国的汽车生产商,有意跟大马汽车业者合作。但不是所有业者都能达到政府所订立的节能车标准。”

早前有报道指,估计新国家汽车政策的内容,会包含将我国转型为节能车中心的计划,同时,也会开放1.8公升以下的汽车生产执照,作为吸引新汽车业者来马发展的条件。

“潜在业者的专长是生产汽油或柴油汽车都不是重点,目前已有好几家中国公司和我们接洽,但他们都不符合政府对节能车要求。”

他透露,其中一家潜在中国汽车业者,已被确认会在我国生产右边驾式的汽车。

“但这项合作还处于初期阶段。”

符合废气排放标准

据了解,标准的节能车须符合一定的废气排放标准。

另外,无论是以汽油、混合动力、电能或其他燃料如天然气、液化天然气、生物柴油、乙醇、氢气和燃料电池作为动力的汽车,能源使用水平也需符合政府的制定的标准。

2中国汽车公司入驻大马

目前,仅有数家中国汽车生产公司进入大马市场,当中销售量最高为奇瑞(Chery)和东风(Dong Feng)。

根据大马汽车公会(MAA)数据,奇瑞去年销售量为3000辆桥车,而东风则卖出19辆重型商用车和工业用途车辆。

针对上述销售量成绩,业内人士认为,中国汽车在国内受欢迎度不高的原因,是品质印象和售后服务不佳。

“其他品牌,特别是已在本地汽车领域扎根、且拥有较好售后服务的日本品牌,较受国人信赖,品牌印象也是最好的。”

品牌印象改善

不过,也有汽车领域分析员表示,市场对中国汽车的印象正在改善。

“奇瑞和其他中国汽车业者正努力推动品牌,积极与其他业者竞争。”

大马奇瑞上个月宣布,将在未来5年内投入2亿5000万令吉,在大马设立区域生产右边驾式汽车的核心厂房。

新国家汽车政策原定要在今年初宣布,不过政府却一再拖延,市场传言,政府是为了等待多元重工业并购普腾的计划完成并考虑最新的状况后,才宣布最新的汽车政策。

文章转引自:马来西亚《南洋商报》,2012年7月11日。PETALING JAYA: Several Chinese automotive companies have expressed interests to tie up with local players to fast track their presence into Malaysia based on expectations that the revised National Automotive Policy (NAP) would liberalize the local automotive sector.

A source familiar with the matter said priority would be given to companies with energy efficient vehicles (EEVs) capabilities which the Government is emphasizing to turn the country into an EEV hub.

“There are a number of players from China keen to tie up with Malaysian car companies. But not all can adhere to the Government’s EEV standards,” the source said.

According to earlier reports, policies under the revised NAP are expected to include initiatives that would turn Malaysia into an EEV hub and liberalize the below 1,800cc segment to make it more attractive for new players.

“It does not matter if the potential player specializes in petrol or diesel. We have several interested Chinese parties but they are not up to the Government’s EEV standards,” the source said, adding that one potential Chinese automotive company had been identified to manufacture right-hand-drive vehicles for the region.

EEVs are vehicles that meet a set of defined specification in terms of emission level and energy usage including fuel-efficient vehicles, hybrid, electric vehicles and alternatively fuelled vehicles such as compressed natural gas, liquefied petroleum gas, biodiesel, ethanol, hydrogen and fuel cell.

The 1,800cc segment is the largest vehicle sub-segment in Malaysia, constituting 90% of the passenger vehicle market. Only a handful of China-based car companies are operating in Malaysia. Among the top selling Chinese car companies in Malaysia are Chery and Dong Feng.
According to data from the Malaysian Automotive Association, Chery sold some 3,000 units in Malaysia last year while Dong Feng registered 19 units. Chery’s models include the Eastar,Tiggo and A5. Dong Feng meanwhile distributes heavy commercial and industrial vehicles.
An automotive analyst pointed out that the perception towards Chinese car companies was changing. “These companies, including Chery, are taking initiatives to push their brands and compete with established players.”

Last month, it was reported that Chery Malaysia, which is part of China’s Chery Automobile Co, would be investing RM250mil in the country over the next five years, which would include the setting up of a production plant that would serve as a hub to make right-hand drive cars for the region.

SOURCE: The Star

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